Volume 2 Nomor 2, Desember 2005

The Potential Role of News Media in the Regional Conflict:
Reading the Representation of the Potential Role of Indonesian News Media in the Conflict over Ambalat Disputed Island between Indonesia and Malaysia
Donatus Danarka Sasangka
Abstract: Seperti halnya aktivitas sosial lainnya, praktek jurnalisme sebagai bagian dari proses produksi pesan media massa boleh dikatakan tidak akan pernah dapat kedap dari pengaruh gravitasi kepentingan ideologis yang mengelilinginya. Pada titik ini, keterkaitan praktek-praktek jurnalisme dengan kepentingan ideologis yang melingkupinya dapat diidentifikasi dari kecenderungan para jurnalis ketika melakukan framing (pembingkaian) terhadap realitas sosial yang diangkat sebagai realitas media. Seorang jurnalis akan selalu melakukan seleksi dan
sekaligus memberikan prioritas terhadap elemen-elemen fakta tertentu dari realitas sosial tersebut dengan berdasarkan diri pada pertimbangan-pertimbangan ideologis yang hampir selalu dipengaruhi oleh konstelasi kepentingan di sekitarnya. Demikianpun sebaliknya, media massa sekaligus juga memiliki kekuatan strategis sebagai stimulator bagi munculnya sejumlah konstruksi sosial yang berpengaruh bagi publik. Berangkat dari dua pengandaian di atas, tulisan ini ditujukan untuk melihat secara sederhana peran potensial media massa dalam konflik seperti yang terepresentasikan dalam kecenderungan pemberitaannya untuk berpihak terhadap pihak-pihak yang bertikai.
Pemberitaan di Media Massa sebagai Pembentuk Reputasi Organisasi
Ike Devi Sulistyasningtyas
Abstract: Reputation not only about what the organization do for positive image, but it is the set of meanings by which an object is known and trough which people discribe, remember and relate to it. In practice, a lot of things shape the reputation. One of them is the mass media that used logic by itself to make symbolic words. Issues about the organization have important implication, because improving the public sensitivity which have unstable and difficult characteristic to account.
Melawan Hegemoni Media dengan Strategi Komunikasi Berpusat pada Masyarakat
Mario Antonius Birowo
Abstract : The present form and structure of mass media has become the most effective tool in the pursuit of globalization and hegemony of ruling elites. Consequently the mass media do not provide a space for people to participate in the process of production, which causes a gap between the mass media and people. Therefore the mass media cannot play a role in social change because it does not have roots within the people. To fulfill this gap, grass-roots people need alternative media which help them to be heard. One type of alternative media is community radio. This media started in the 1940s with the first community radio stations in Colombia and Bolivia. In Indonesia, this media started in 1990s. The existence of community radio cannot be separated from civil society movement.
Perkembangan dan Problematika Radio Komunitas di Indonesia
Masduki
Abstract: This article is about the development of community radio in Indonesia, it is problems and solutions. Community radio in Indonesia developed as an alternative to both public radio and commercial radio after the fall of Soeharto in 1998. Two important features of community radio are that it provides all community members with equal access to information, enhancing their rights and obligations, access to justice, public accountability and also enables them to participate actively in radio management and production. Both features enhance people’s selfawareness and sense of belonging to a community. The expansion of the progressive, participatory, community ownership, and non-profit model of community radio, has become a third sector of communication beside the commercial or state media. The dynamic development of community radio in Indonesia faced several problems starting from it is definition, implementation of regulation until standards of programmes operation based on the concept of community approach and participation
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding
Prayudi & Jana Juanita
Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.

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The Potential Role of News Media in the Regional Conflict:

Reading the Representation of the Potential Role of Indonesian News Media in the Conflict over Ambalat Disputed Island between Indonesia and Malaysia

Donatus Danarka Sasangka

Abstract: Seperti halnya aktivitas sosial lainnya, praktek jurnalisme sebagai bagian dari proses produksi pesan media massa boleh dikatakan tidak akan pernah dapat kedap dari pengaruh gravitasi kepentingan ideologis yang mengelilinginya. Pada titik ini, keterkaitan praktek-praktek jurnalisme dengan kepentingan ideologis yang melingkupinya dapat diidentifikasi dari kecenderungan para jurnalis ketika melakukan framing (pembingkaian) terhadap realitas sosial yang diangkat sebagai realitas media. Seorang jurnalis akan selalu melakukan seleksi dan sekaligus memberikan prioritas terhadap elemen-elemen fakta tertentu dari realitas sosial tersebut dengan berdasarkan diri pada pertimbangan-pertimbangan ideologis yang hampir selalu dipengaruhi oleh konstelasi kepentingan di sekitarnya. Demikianpun sebaliknya, media massa sekaligus juga memiliki kekuatan strategis sebagai stimulator bagi munculnya sejumlah konstruksi sosial yang berpengaruh bagi publik. Berangkat dari dua pengandaian di atas, tulisan ini ditujukan untuk melihat secara sederhana peran potensial media massa dalam konflik seperti yang terepresentasikan dalam kecenderungan pemberitaannya untuk berpihak terhadap pihak-pihak yang bertikai.

Pemberitaan di Media Massa sebagai Pembentuk Reputasi Organisasi

Ike Devi Sulistyasningtyas

Abstract: Reputation not only about what the organization do for positive image, but it is the set of meanings by which an object is known and trough which people discribe, remember and relate to it. In practice, a lot of things shape the reputation. One of them is the mass media that used logic by itself to make symbolic words. Issues about the organization have important implication, because improving the public sensitivity which have unstable and difficult characteristic to account.

Melawan Hegemoni Media dengan Strategi Komunikasi Berpusat pada Masyarakat

Mario Antonius Birowo

Abstract : The present form and structure of mass media has become the most effective tool in the pursuit of globalization and hegemony of ruling elites. Consequently the mass media do not provide a space for people to participate in the process of production, which causes a gap between the mass media and people. Therefore the mass media cannot play a role in social change because it does not have roots within the people. To fulfill this gap, grass-roots people need alternative media which help them to be heard. One type of alternative media is community radio. This media started in the 1940s with the first community radio stations in Colombia and Bolivia. In Indonesia, this media started in 1990s. The existence of community radio cannot be separated from civil society movement.

Perkembangan dan Problematika Radio Komunitas di Indonesia

Masduki

Abstract: This article is about the development of community radio in Indonesia, it is problems and solutions. Community radio in Indonesia developed as an alternative to both public radio and commercial radio after the fall of Soeharto in 1998. Two important features of community radio are that it provides all community members with equal access to information, enhancing their rights and obligations, access to justice, public accountability and also enables them to participate actively in radio management and production. Both features enhance people’s selfawareness and sense of belonging to a community. The expansion of the progressive, participatory, community ownership, and non-profit model of community radio, has become a third sector of communication beside the commercial or state media. The dynamic development of community radio in Indonesia faced several problems starting from it is definition, implementation of regulation until standards of programmes operation based on the concept of community approach and participation

Strategic Corporate Communication dalam Proses Repositioning dan Rebranding

Prayudi & Jana Juanita

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.

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Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
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