Volume 3 Nomor 1, Juni 2006

Iklim Organisasi: Lingkungan Kerja Manusiawi
André Hardjana
Abstract: Organizational climate is a major concept of human relations for understanding human behavior under different environmental influences. The climate affects employees’ productivity as well as job satisfaction. The right climate serves as one of the most effective tools of the leader for motivating his subordinates. This article is a critical review of the concept of organizational climate and its theoretical models which were developed by major scholars. More importantly, it shows the way organizational climate leads to the emergence of organizational communication climate, which in turn leads to the concept of organizational culture.
Memperkenalkan Kembali Metode Eksperimen
dalam Kajian Komunikasi
A. Eko Setyanto
Abstract: This article remind us to use experiment method in communication reserach. Experimental method has some characteristic especially that researcher can control reserach variables. Author explain design types in experimentasl methods and how to do experiemental method. There are classical and factorial types in experimental methods.
Menertawakan Kejelataan Kita2: Transgresi Batas-Batas Marginalitas dalam Sinetron Komedi Bajaj Bajuri
Budi Irawanto
Abstract: Political transition in Indonesia since 1998 has created uncertain situation for most Indonesian people. Moreover, the hard economic condition has multiplied the number of people living below the poverty line. In these circumstances, the light entertainments such as situation comedy, which blends the portrait of ordinary people and their quaint life style, occupied the prime time of television programming in Indonesia. This paper discusses the popularity of the situation comedy Bajaj Bajuri (bajaj literally means “two-passenger pedicab motor with scooter machine”) in contemporary Indonesia. This series is about the daily life of Bajuri’s (bajaj’s driver) family and their lower class neighbours in the edge of metropolitan Jakarta (the capital city of Indonesia). Therefore, this paper focuses on the representation of the marginalised people and how television constructed the boundary of marginality. This paper argues that situation comedy is not only reinforcing stereotype of the lower class group but also transgressing the stereotypical image of the lower class by parodying and abusing popular discourse.
Tanggung Jawab Sosial Perusahaan dalam Program Kampanye Sosial
Ike Devi Sulistyaningtyas
Abstract:Corporate social responsibility as a paradigm establish and became an importantc roles of business entities. Corporate social responsibility activities is placed and mixing between organization’s goal and social conditions. Attitude of social responsibility have purposes to build the organization’s reputation. Some ways is used to reach attitude of social responsibility, one of them was doing from the social campaigns. Campaign programs agenda is used to empower public as well as organizational member itself.
Tuntutan Kemahiran Komunikasi Antarpribadi dalam Profesi: Perspektif Hongkong dan Indonesia
Tjipta Lesmana
Abstract: Hong Kong is widely acknowledged as one of the busiest financial and economic center in the world. Hundreds of world-class companies establish their representative offices in this former British colony. For the effectiveness of their operations, the companies, using newspaper advertisement, actively recruits intelligent and smart employees. Current research was designed to investigate how companies appreciate interpersonal communication skills when hiring new employees announced in the advertisements. Content of weekend edition of South China Morning Post, called “Classified Post” (about 100 pages), was scrutinized. To gain a little insight of the same phenomenon in Indonesia some editions of “Klasika” section of daily Kompas was analyzed. It was found that awareness of interpersonal communication skill, in general, was fairly high in the case of Hong Kong (38.2%), but only 9.83% for Indonesia. The top two professions in Hong Kong requiring this skill was public relations official (38.1%) and sale persons (32%). In the case of Indonesia, it was secretary and finance officials.
Semiotika Desain Oblong Dagadu Djokdja
Sumbo Tinarbuko
Abstract: In the name of fun and being made without any burden the product of Dagadu Djokdja freely rockets in the air, and yet keep staying on the earth. The uniqueness as well as the strength of this product is, firstly, that it gives aesthetic to the daily subject, simple, even trivial, and sometimes, forgotten already. For that reason the design section counts on the graphic design aspect as its deadly weapon in order to convey and to reveal the approved themes. Secondly, it emphasizes the aspect of specific graphic design by joining the localism, humor, and the sense on fun into the pop art world in order to create attractiveness as the selling point of the product. Thirdly, it chooses the manufacture image instead of craft, both by material and by any other graphic design element. Fourthly, the distinctiveness as well the characteristic of all T-shirt designs of Dagadu Djokdja are the use of poster approach (poster style).

cover 3-1

Iklim Organisasi: Lingkungan Kerja Manusiawi

André Hardjana

Abstract: Organizational climate is a major concept of human relations for understanding human behavior under different environmental influences. The climate affects employees’ productivity as well as job satisfaction. The right climate serves as one of the most effective tools of the leader for motivating his subordinates. This article is a critical review of the concept of organizational climate and its theoretical models which were developed by major scholars. More importantly, it shows the way organizational climate leads to the emergence of organizational communication climate, which in turn leads to the concept of organizational culture.

Memperkenalkan Kembali Metode Eksperimen dalam Kajian Komunikasi

A. Eko Setyanto

Abstract: This article remind us to use experiment method in communication reserach. Experimental method has some characteristic especially that researcher can control reserach variables. Author explain design types in experimentasl methods and how to do experiemental method. There are classical and factorial types in experimental methods.

Menertawakan Kejelataan Kita2: Transgresi Batas-Batas Marginalitas dalam Sinetron Komedi Bajaj Bajuri

Budi Irawanto

Abstract: Political transition in Indonesia since 1998 has created uncertain situation for most Indonesian people. Moreover, the hard economic condition has multiplied the number of people living below the poverty line. In these circumstances, the light entertainments such as situation comedy, which blends the portrait of ordinary people and their quaint life style, occupied the prime time of television programming in Indonesia. This paper discusses the popularity of the situation comedy Bajaj Bajuri (bajaj literally means “two-passenger pedicab motor with scooter machine”) in contemporary Indonesia. This series is about the daily life of Bajuri’s (bajaj’s driver) family and their lower class neighbours in the edge of metropolitan Jakarta (the capital city of Indonesia). Therefore, this paper focuses on the representation of the marginalised people and how television constructed the boundary of marginality. This paper argues that situation comedy is not only reinforcing stereotype of the lower class group but also transgressing the stereotypical image of the lower class by parodying and abusing popular discourse.

Tanggung Jawab Sosial Perusahaan dalam Program Kampanye Sosial

Ike Devi Sulistyaningtyas

Abstract:Corporate social responsibility as a paradigm establish and became an importantc roles of business entities. Corporate social responsibility activities is placed and mixing between organization’s goal and social conditions. Attitude of social responsibility have purposes to build the organization’s reputation. Some ways is used to reach attitude of social responsibility, one of them was doing from the social campaigns. Campaign programs agenda is used to empower public as well as organizational member itself.

Tuntutan Kemahiran Komunikasi Antarpribadi dalam Profesi: Perspektif Hongkong dan Indonesia

Tjipta Lesmana

Abstract: Hong Kong is widely acknowledged as one of the busiest financial and economic center in the world. Hundreds of world-class companies establish their representative offices in this former British colony. For the effectiveness of their operations, the companies, using newspaper advertisement, actively recruits intelligent and smart employees. Current research was designed to investigate how companies appreciate interpersonal communication skills when hiring new employees announced in the advertisements. Content of weekend edition of South China Morning Post, called “Classified Post” (about 100 pages), was scrutinized. To gain a little insight of the same phenomenon in Indonesia some editions of “Klasika” section of daily Kompas was analyzed. It was found that awareness of interpersonal communication skill, in general, was fairly high in the case of Hong Kong (38.2%), but only 9.83% for Indonesia. The top two professions in Hong Kong requiring this skill was public relations official (38.1%) and sale persons (32%). In the case of Indonesia, it was secretary and finance officials.

Semiotika Desain Oblong Dagadu Djokdja

Sumbo Tinarbuko

Abstract: In the name of fun and being made without any burden the product of Dagadu Djokdja freely rockets in the air, and yet keep staying on the earth. The uniqueness as well as the strength of this product is, firstly, that it gives aesthetic to the daily subject, simple, even trivial, and sometimes, forgotten already. For that reason the design section counts on the graphic design aspect as its deadly weapon in order to convey and to reveal the approved themes. Secondly, it emphasizes the aspect of specific graphic design by joining the localism, humor, and the sense on fun into the pop art world in order to create attractiveness as the selling point of the product. Thirdly, it chooses the manufacture image instead of craft, both by material and by any other graphic design element. Fourthly, the distinctiveness as well the characteristic of all T-shirt designs of Dagadu Djokdja are the use of poster approach (poster style).

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Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
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