Volume 4 Nomor 1, Juni 2007

Eksekusi Iklan Televisi dengan Pendekatan Parodi
Sumbo Tinarbuko
Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.
Politik Media dalam Transisi Politik: Dari Kontrol Negara Menuju Self-Regulation Mechanism
Hermin Indah Wahyuni
Abstract: The political transformation in 1998 introduced a new era of Indonesian media which respects the public interest and implements a democratic model. The changing led to a new media-politics that have democratic character. This article will focus on the self regulation mechanism that becomes very popular in democratic mass media system. Those favouring self-regulation mechanism have usually justified it on the grounds that it is less damaging to freedom of expression than legal control. However this mechanism is not a panacea for all ills, because self-regulation can only work if certain pre-conditions are met. The analysis will be done by several conceptual frames, i.e: the concept of media in political transition, concept of media politics, self regulation mechanism, and statutory vs voluntary regulation.
Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations
Prayudi
Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.
Stereotip dan Kompetensi Komunikasi Bisnis Antarbudaya Bali dan Cina (Studi Di Kalangan Pengusaha Perak Bali Dan Cina)
Puji Lestari
Abstract The result of this disertation made them capable Gudykunst and Kim’s intercultural theory, Spitzberg’s competence model of intercultural business communication, and ethnocentrism theory. There are agree with intercultural business communication reality in the community of Balinese and Chinese silver industrialists. The result of SEM statistical testing indicates that culture (for instance cultural values), socio-culture (for instance interethnic experience) and psycho-culture (for instance social prejudice) formed the interethnic stereotype that may influence the intercultural business communication competence. The results also approved that intercultural business communication competence is formed by motivation, knowledge and skill of communications in accordance with Spitzberg’s model. It indicates that ethnocentrism attitude toward other ethnic is not categorized as high but still exist.
A Study on NGO Services for Children in Mumbai, India
Reeta Sonawat And Shanna Sikh
Abstract: The present research was conducted to study NGOs services for children in Mumbai through a child rights perspective. The study was exploratory in nature and aimed to assess the implementation of child rights by the NGOs. 35 NGOs working for children in the city of Mumbai comprised the sample and were studied using a questionnaire and rating scale as tools. Findings revealed that education (74 percent) and health (54 percent) were the most common concerns of the organizations. Only 17 percent of the NGOs considered child rights to be a concern. The NGOs implemented the right to participation better than any other right. The right to survival was, however, grossly neglected. It was concluded that there are several gaps and areas of lack in the services offered to children. There is also an urgent need to spread awareness amongst the NGO workers themselves to make child rights a part of organizational mandates.
Personal Influence and Power Distance: Acknowledging Local Cultures Influence in Conceptualising Public Relations Pratices in Asian Countries
Ratih Puspa
Abstrak: Tulisan ini bertujuan untuk menyajikan bukti-bukti baru yang berkenaan dengan praktek Public Relations di negara-negara Asia. Berbagai penelitian yang terangkum dalam tulisan ini akan menjelaskan mengapa mengaplikasikan teori-teori Barat begitu saja dalam kajian Public Relations seringkali kurang memberi hasil yang memuaskan. Ada faktor-faktor budaya lokal yang seringkali terlupakan, ternyata memberikan kontribusi yang besar dalam pemahaman praktek Public Relations dalam budaya tertentu. Penelitian extensif dari Krishnamurty Sriramesh (1999) telah berhasil mengkonseptualisasikan sebuah Model Public Relations khusus untuk negara-negara Asia. Banyak penelitian Public Relations di berbagai negara Asia telah membuktikan konseptualisasi tersebut.

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Eksekusi Iklan Televisi dengan Pendekatan Parodi

Sumbo Tinarbuko

Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.

Politik Media dalam Transisi Politik: Dari Kontrol Negara Menuju Self-Regulation Mechanism

Hermin Indah Wahyuni

Abstract: The political transformation in 1998 introduced a new era of Indonesian media which respects the public interest and implements a democratic model. The changing led to a new media-politics that have democratic character. This article will focus on the self regulation mechanism that becomes very popular in democratic mass media system. Those favouring self-regulation mechanism have usually justified it on the grounds that it is less damaging to freedom of expression than legal control. However this mechanism is not a panacea for all ills, because self-regulation can only work if certain pre-conditions are met. The analysis will be done by several conceptual frames, i.e: the concept of media in political transition, concept of media politics, self regulation mechanism, and statutory vs voluntary regulation.

Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations

Prayudi

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

Stereotip dan Kompetensi Komunikasi Bisnis Antarbudaya Bali dan Cina (Studi Di Kalangan Pengusaha Perak Bali Dan Cina)

Puji Lestari

Abstract The result of this disertation made them capable Gudykunst and Kim’s intercultural theory, Spitzberg’s competence model of intercultural business communication, and ethnocentrism theory. There are agree with intercultural business communication reality in the community of Balinese and Chinese silver industrialists. The result of SEM statistical testing indicates that culture (for instance cultural values), socio-culture (for instance interethnic experience) and psycho-culture (for instance social prejudice) formed the interethnic stereotype that may influence the intercultural business communication competence. The results also approved that intercultural business communication competence is formed by motivation, knowledge and skill of communications in accordance with Spitzberg’s model. It indicates that ethnocentrism attitude toward other ethnic is not categorized as high but still exist.

A Study on NGO Services for Children in Mumbai, India

Reeta Sonawat And Shanna Sikh

Abstract: The present research was conducted to study NGOs services for children in Mumbai through a child rights perspective. The study was exploratory in nature and aimed to assess the implementation of child rights by the NGOs. 35 NGOs working for children in the city of Mumbai comprised the sample and were studied using a questionnaire and rating scale as tools. Findings revealed that education (74 percent) and health (54 percent) were the most common concerns of the organizations. Only 17 percent of the NGOs considered child rights to be a concern. The NGOs implemented the right to participation better than any other right. The right to survival was, however, grossly neglected. It was concluded that there are several gaps and areas of lack in the services offered to children. There is also an urgent need to spread awareness amongst the NGO workers themselves to make child rights a part of organizational mandates.

Personal Influence and Power Distance: Acknowledging Local Cultures Influence in Conceptualising Public Relations Pratices in Asian Countries

Ratih Puspa

Abstrak: Tulisan ini bertujuan untuk menyajikan bukti-bukti baru yang berkenaan dengan praktek Public Relations di negara-negara Asia. Berbagai penelitian yang terangkum dalam tulisan ini akan menjelaskan mengapa mengaplikasikan teori-teori Barat begitu saja dalam kajian Public Relations seringkali kurang memberi hasil yang memuaskan. Ada faktor-faktor budaya lokal yang seringkali terlupakan, ternyata memberikan kontribusi yang besar dalam pemahaman praktek Public Relations dalam budaya tertentu. Penelitian extensif dari Krishnamurty Sriramesh (1999) telah berhasil mengkonseptualisasikan sebuah Model Public Relations khusus untuk negara-negara Asia. Banyak penelitian Public Relations di berbagai negara Asia telah membuktikan konseptualisasi tersebut.

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Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
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