Volume 4 Nomor 2, Desember 2007

Ekologi Media Radio Siaran di Yogyakarta:
Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta
F. Anita Herawati dan Setio Budi HH
Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
Peran Strategis Public Relations di Perguruan Tinggi
Ike Devi Sulistyaningtyas
Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.
Perbedaan Budaya dan Adaptasi Antarbudaya dalam Relasi Kemitraan Inti-Plasma
MC Ninik Sri Rejeki
Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.
Media Komunitas dan Media Literacy
Pawito
Abstract:This essay deals with community media in relation to media literacy. After a short discussion on a number of community media characters is made the essay goes further with somewhat detail theoretical presumptions of the roles of media community with respect primarily to the development as Amartya Sen mentioned about. The author suggests that community media may play some significant roles in the development including (a) disseminating information (from varieties of perspective), (b) facilitating public discussion, (c) helping to reach solutions of problems, (d) encouraging participations, and (e) encouraging the development of media literacy. Regarding the last point the author remarks that media community may have a dual-roles i.e facilitating community’s member in media participation and facilitating community’s member in media education.
Iklim Komunikasi Keorganisasian
Andrë A. Harjana
Abstract: Organizational communication climate has become a major concept in organizational communication since it was coined by W. Charles Redding in 1972. Its conceptual origin, however, goes back to the much earlier work of of Chester Barnard (1938). Numerous research works since early 1970’s have empirically tested its position as a major variable for organizational effectiveness. It is now assumed that communication climate is the sine qua non for effective organizational management. This article traces the development of our understanding of the concept through the works of two different schools of thought, namely the functionalist and the interpretivist ones. Implications for future research are carefully described.

cover 4-2

Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta

F. Anita Herawati dan Setio Budi HH

Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.

Peran Strategis Public Relations di Perguruan Tinggi

Ike Devi Sulistyaningtyas

Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

Perbedaan Budaya dan Adaptasi Antarbudaya dalam Relasi Kemitraan Inti-Plasma

MC Ninik Sri Rejeki

Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communities’ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estate’s masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other party’s communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.

Media Komunitas dan Media Literacy

Pawito

Abstract:This essay deals with community media in relation to media literacy. After a short discussion on a number of community media characters is made the essay goes further with somewhat detail theoretical presumptions of the roles of media community with respect primarily to the development as Amartya Sen mentioned about. The author suggests that community media may play some significant roles in the development including (a) disseminating information (from varieties of perspective), (b) facilitating public discussion, (c) helping to reach solutions of problems, (d) encouraging participations, and (e) encouraging the development of media literacy. Regarding the last point the author remarks that media community may have a dual-roles i.e facilitating community’s member in media participation and facilitating community’s member in media education.

Iklim Komunikasi Keorganisasian

Andrë A. Harjana

Abstract: Organizational communication climate has become a major concept in organizational communication since it was coined by W. Charles Redding in 1972. Its conceptual origin, however, goes back to the much earlier work of of Chester Barnard (1938). Numerous research works since early 1970’s have empirically tested its position as a major variable for organizational effectiveness. It is now assumed that communication climate is the sine qua non for effective organizational management. This article traces the development of our understanding of the concept through the works of two different schools of thought, namely the functionalist and the interpretivist ones. Implications for future research are carefully described.

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Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
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