Volume 5 Nomor 1, Juni 2008

Komunikasi dalam Manajemen
Reputasi Korporasi
André A. Hardjana
Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.
Penerapan Corporate Social Responsibility dengan Konsep Community Based Tourism
Linda Suriany
Abstract: Business is not only economic institution, but social institution too. As social institution, business has responsibility to help society in solving social problem. This responsibility called Corporate Social Responsibility (CSR). CSR pays attention about social problem and environment, so CSR support continuous development to help government role. Nowadays, our government has national development’s agenda. One of them is tourism sector (Visit Indonesia Year 2008 programmed). But tourism sector has challenge in human resources. In this case, business role in practice CSR is needed to help tourism sector. With CSR activities, the quality of local community will increase to participate in tourism activities. CSR activities include training that based on research. When the quality of local community increase, local community can practice the concept of community based tourism (CBT). In the future, Indonesia has a power to compete with other countries.
Strategi Public Relations
Pariwisata Bali
Kadek Dwi Cahaya Putra
Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.
Globalisasi Media dan Transformasi Politik Internasional
Puji Rianto
Abstract: Globalization affects almost everything, moreover international politics. In this respect, media that have transnational orientation, as serious patrons of globalization, keep transforming international politics in three dimensions which are from power politics to image politics, international politics mediation and the widespread utilization of media as propaganda.
Kebijakan Media Interaktif: Belum Melancarkan Sistem Komunikasi Indonesia
Ana Nadhya Abrar
Abstract: Some people believe that the communication policy determines the communication system. However, communication policy should be made to create good communication system. It means that to make the communication policy, people should considering the prior communication system. Relating to the interactive media policy, as a kind of communication policy, made by the Indonesian government, this article is intended to explore the relation between that policy and the Indonesian communication system. This article offers the thesis that the interactive media policy has been made by the government without fully considering to the communication system. It is indicated by: (1) not seriously considering the nature of interactive media, (2)not seriously enforcing people to make the social changes, and (3) not responsive.
Ketidakadilan dalam Informasi Kriminal
(Wacana Pembandingan Aktor Berita Kriminal di Headline Surat Kabar Koran Merapi)
Anwar Riksono Dian Nugroho
Abstract: Headline, the main news in the front of page of a newspaper, is a strategic place to convey information. Of course, headline in yellow journalism ought to be attractive with bombastic content’s characteristic and sometimes it shows off sensuality. Koran Merapi is one of newspaper which has the positioning as a law and criminal newspaper. In other side, Criminal reality always shows some characters such as: suspect, police and victim. Based on constructivism ideas, mass media will always construct reality to be published in media. It means that reality in media will re-construct those characters. The research question is formulated as follows: how is the criminal actor constructed by Koran Merapi? Using critical approach through discourse analysis, the research will investigate the basic idea of occurring construction. Van Leeuwen’s models for the text analysis and Norman Fairclough’s for the context are used to explore actor and marginalization in criminal news. The police are depicted as somebody who is admirable and acts as the superhero. The suspects are depicted as a strong person before the victim but weak before the police. The victims are the characters who are always threatened by crimes, are not able to overcome it without any help from the hero.
Comparing Case Study and Ethnography as Qualitative
Research Approaches
Anne Suryani
Abstract: This article reviews several differences between case study and ethnography in terms of definitions, characteristics, strengths and limitations. It provides current information by comparing these approaches from various social researchers’ perspectives. Although each method has strong points, they both have differences in conducting observation and interview as data collection techniques; choosing the length of time of data gathering and reporting details of a particular reality.

cover 5-1

Komunikasi dalam Manajemen Reputasi Korporasi

André A. Hardjana

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.

Penerapan Corporate Social Responsibility dengan Konsep Community Based Tourism

Linda Suriany

Abstract: Business is not only economic institution, but social institution too. As social institution, business has responsibility to help society in solving social problem. This responsibility called Corporate Social Responsibility (CSR). CSR pays attention about social problem and environment, so CSR support continuous development to help government role. Nowadays, our government has national development’s agenda. One of them is tourism sector (Visit Indonesia Year 2008 programmed). But tourism sector has challenge in human resources. In this case, business role in practice CSR is needed to help tourism sector. With CSR activities, the quality of local community will increase to participate in tourism activities. CSR activities include training that based on research. When the quality of local community increase, local community can practice the concept of community based tourism (CBT). In the future, Indonesia has a power to compete with other countries.

Strategi Public Relations Pariwisata Bali

Kadek Dwi Cahaya Putra

Abstract: Bali has to maintain its image and reputation as the world leading class tourist destination. Tourism in fact is a vulnerable industry easily ruined by related issues and crises. Therefore, Public Relations (PR) with its communication strategy is highly required to maintain good relationships with related parties. This study is aimed at identifying Bali’s Public Relations positioning and setting up its PR strategies. Data and information are gained by means of questionnaire distributed to The Bali Tourism Board (BTB) with its stakeholders as an organization playing important role in Bali tourism. The data is then analyzed by SWOT (Strength Weaknesses Opportunities and Threats) analysis. It is then found that Bali’s PR positioning is on quadrant V means Stabilization/Growth. The appropriate strategies then are socializing the importance of Issue and Crisis Management, be more creative in tourism related special events, developing relationships with medias, improving tourism publication’s quality, maintaining relationships with related tourism organization and Bali community internally.

Globalisasi Media dan Transformasi Politik Internasional

Puji Rianto

Abstract: Globalization affects almost everything, moreover international politics. In this respect, media that have transnational orientation, as serious patrons of globalization, keep transforming international politics in three dimensions which are from power politics to image politics, international politics mediation and the widespread utilization of media as propaganda.

Kebijakan Media Interaktif: Belum Melancarkan Sistem Komunikasi Indonesia

Ana Nadhya Abrar

Abstract: Some people believe that the communication policy determines the communication system. However, communication policy should be made to create good communication system. It means that to make the communication policy, people should considering the prior communication system. Relating to the interactive media policy, as a kind of communication policy, made by the Indonesian government, this article is intended to explore the relation between that policy and the Indonesian communication system. This article offers the thesis that the interactive media policy has been made by the government without fully considering to the communication system. It is indicated by: (1) not seriously considering the nature of interactive media, (2)not seriously enforcing people to make the social changes, and (3) not responsive.

Ketidakadilan dalam Informasi Kriminal (Wacana Pembandingan Aktor Berita Kriminal di Headline Surat Kabar Koran Merapi)

Anwar Riksono Dian Nugroho

Abstract: Headline, the main news in the front of page of a newspaper, is a strategic place to convey information. Of course, headline in yellow journalism ought to be attractive with bombastic content’s characteristic and sometimes it shows off sensuality. Koran Merapi is one of newspaper which has the positioning as a law and criminal newspaper. In other side, Criminal reality always shows some characters such as: suspect, police and victim. Based on constructivism ideas, mass media will always construct reality to be published in media. It means that reality in media will re-construct those characters. The research question is formulated as follows: how is the criminal actor constructed by Koran Merapi? Using critical approach through discourse analysis, the research will investigate the basic idea of occurring construction. Van Leeuwen’s models for the text analysis and Norman Fairclough’s for the context are used to explore actor and marginalization in criminal news. The police are depicted as somebody who is admirable and acts as the superhero. The suspects are depicted as a strong person before the victim but weak before the police. The victims are the characters who are always threatened by crimes, are not able to overcome it without any help from the hero.

Comparing Case Study and Ethnography as Qualitative Research Approaches

Anne Suryani

Abstract: This article reviews several differences between case study and ethnography in terms of definitions, characteristics, strengths and limitations. It provides current information by comparing these approaches from various social researchers’ perspectives. Although each method has strong points, they both have differences in conducting observation and interview as data collection techniques; choosing the length of time of data gathering and reporting details of a particular reality.

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Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
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