Volume 5 Nomor 2, Desember 2008

Public Relations Education at the Crossroad:
Trend and Realities.
Jamilah Hj. Ahmad FIPR, PhD; & and I Gusti Ngurah Putra, MA
Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.
Understanding Information Seeking Behavior of
Indonesian Postgraduate Students in Malaysian
Universities: An Empirical Study
Muhammad Subhan dan Ahmad Bashawir Abdul Ghani
Abstract : This study investigates Indonesian postgraduate student’s experience at the pre-sessional program of the process of seeking information and the strategies they used throughout the process. The objective is to understand their information seeking behavior particularly academic-related information in order to improve the effectiveness of educational communication in Malaysia higher institutions. Two research questions are addressed: what experiences do pre-sessional students face in the process of information seeking that can be articulated and described? What stages do pre-sessional students experience in the process of information seeking construction? Using the qualitative method, the study found that the pre-sessional students have different patterns in the constructive process of information seeking in two different groups i.e. writing and reading classes. Six stages and four stages of the search process were identified respectively for the two groups.
Romantisme Anak Muda dalam Lagu-Lagu Ambon
Hatib Abdul Kadir
Abstract: This writing discusses about Ambonese youth romanticism that is mediated through local songs in cassette and VCD. For Ambonese lyouth, Indonesian populer sogs alsa have the same position as Ambonese local songs which are growing and almost always have new groups or singers every year. The most favorite song that Ambonese youth like most is romantic song. The construction of romanticsm presents through the personification of loving their parents, their lover and their homeland which is then extended to wider solidariy such as nationalism and similar religion. The substance of romanticism in the Ambonese songs aso experience changing since the 1999-2003 riots in Ambon. However, the romantic songs could becone means to neutralize the issue of segregation of religion because the love for mother and Ambon as their homeland is belongs to everyone and cannot be defeated by any kind of sentiments.
Menggagas Komunikasi Musikal
dalam Pertunjukan Gamelan
Santosa
Abstract:In this paper I attempt to argue that gamelan performances are not just musical phenomena in which audiences can enjoy the aesthetic of the performances but at the same time they are modes of communication.Using a specific mode audiences can extract messages to conduct musical communication. In eliciting the messages audiences use the “connotative complex” mode where they can get message(s) among other varieties of possible messages.
Keterampilan Komunikasi – Pengetahuan dan Perilaku Berbahasa–Penentu Keberhasilan Industri Pariwisata di Malaysia
Anzaruddin Ahmad
Abstract: It is clear that the aggresive promotions activities for tourism sector is vety important. It contributes to increase the Malaysian’ economic condition. Predicted the number of overseas tourism visitors to Malaysia increase to 21.5 milion people in 2008, up to 5% from those in 2007. It is followed by the raising of revenue in this sector, from RM 44.5 bilion in 2007 up to RM 49 milion in 2008. In 2010 Malaysia hopes there will be 24.6 milion people visit to Malaysia. It will be followed by the raising of revenue in tourism sector and also of working opportunities. To attantion the goals, it needs many professional human resources. Promotion activities and creating of tourism products, without serious effeorts and thingking for developing the professional tourism; human resources, will be not effective. This paper intended to discuss the effort to improve the quality of human resources in tourism industry, especially in the area of the communication competence.
Analisis Isi Berita Pembangunan Periklanan dan Kelautan pada Surat Kabar Kaltim Post
Eko Sugiharto
Abstract: The objectives of this research were to explain the characteristic of the newspaper’s profile of fishery and marine development, to compare the objectiveity of the reports based on the result of censuses of fishery and marine science and mass media experts’ opinions, to study the policy of news on fishery and marine development on Kaltim Post newspaper editorial staff. The respondents were chosen by using purposive sampling method and were supported by disproportional stratifed random sampling method for news sample clipped for evaluation from the panelist expert team. The data obtained was then analyszed by using content analysist method. The research findings show that the subject matter proportion frequency and volume are mainly dominated with news on marketing and the type of writing is dominated with news, it is also dominated with positive tendencies and non-headlines. The panelist expert team and the mass media expert gave much kind of opinion to the news. Based on the census result, the news is presented enough objectively. The reseacrh findings show that news on fishery and marine development is still considered as a minor discourse by Kaltim Post.

cover 5-2

Public Relations Education at the Crossroad: Trend and Realities.

Jamilah Hj. Ahmad FIPR, PhD., & and I Gusti Ngurah Putra, MA

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.

Understanding Information Seeking Behavior of Indonesian Postgraduate Students in Malaysian Universities: An Empirical Study

Muhammad Subhan dan Ahmad Bashawir Abdul Ghani

Abstract : This study investigates Indonesian postgraduate student’s experience at the pre-sessional program of the process of seeking information and the strategies they used throughout the process. The objective is to understand their information seeking behavior particularly academic-related information in order to improve the effectiveness of educational communication in Malaysia higher institutions. Two research questions are addressed: what experiences do pre-sessional students face in the process of information seeking that can be articulated and described? What stages do pre-sessional students experience in the process of information seeking construction? Using the qualitative method, the study found that the pre-sessional students have different patterns in the constructive process of information seeking in two different groups i.e. writing and reading classes. Six stages and four stages of the search process were identified respectively for the two groups.

Romantisme Anak Muda dalam Lagu-Lagu Ambon

Hatib Abdul Kadir

Abstract: This writing discusses about Ambonese youth romanticism that is mediated through local songs in cassette and VCD. For Ambonese lyouth, Indonesian populer sogs alsa have the same position as Ambonese local songs which are growing and almost always have new groups or singers every year. The most favorite song that Ambonese youth like most is romantic song. The construction of romanticsm presents through the personification of loving their parents, their lover and their homeland which is then extended to wider solidariy such as nationalism and similar religion. The substance of romanticism in the Ambonese songs aso experience changing since the 1999-2003 riots in Ambon. However, the romantic songs could becone means to neutralize the issue of segregation of religion because the love for mother and Ambon as their homeland is belongs to everyone and cannot be defeated by any kind of sentiments.

Menggagas Komunikasi Musikal dalam Pertunjukan Gamelan

Santosa

Abstract:In this paper I attempt to argue that gamelan performances are not just musical phenomena in which audiences can enjoy the aesthetic of the performances but at the same time they are modes of communication.Using a specific mode audiences can extract messages to conduct musical communication. In eliciting the messages audiences use the “connotative complex” mode where they can get message(s) among other varieties of possible messages.

Keterampilan Komunikasi – Pengetahuan dan Perilaku Berbahasa–Penentu Keberhasilan Industri Pariwisata di Malaysia

Anzaruddin Ahmad

Abstract: It is clear that the aggresive promotions activities for tourism sector is vety important. It contributes to increase the Malaysian’ economic condition. Predicted the number of overseas tourism visitors to Malaysia increase to 21.5 milion people in 2008, up to 5% from those in 2007. It is followed by the raising of revenue in this sector, from RM 44.5 bilion in 2007 up to RM 49 milion in 2008. In 2010 Malaysia hopes there will be 24.6 milion people visit to Malaysia. It will be followed by the raising of revenue in tourism sector and also of working opportunities. To attantion the goals, it needs many professional human resources. Promotion activities and creating of tourism products, without serious effeorts and thingking for developing the professional tourism; human resources, will be not effective. This paper intended to discuss the effort to improve the quality of human resources in tourism industry, especially in the area of the communication competence.

Analisis Isi Berita Pembangunan Periklanan dan Kelautan pada Surat Kabar Kaltim Post

Eko Sugiharto

Abstract: The objectives of this research were to explain the characteristic of the newspaper’s profile of fishery and marine development, to compare the objectiveity of the reports based on the result of censuses of fishery and marine science and mass media experts’ opinions, to study the policy of news on fishery and marine development on Kaltim Post newspaper editorial staff. The respondents were chosen by using purposive sampling method and were supported by disproportional stratifed random sampling method for news sample clipped for evaluation from the panelist expert team. The data obtained was then analyszed by using content analysist method. The research findings show that the subject matter proportion frequency and volume are mainly dominated with news on marketing and the type of writing is dominated with news, it is also dominated with positive tendencies and non-headlines. The panelist expert team and the mass media expert gave much kind of opinion to the news. Based on the census result, the news is presented enough objectively. The reseacrh findings show that news on fishery and marine development is still considered as a minor discourse by Kaltim Post.

DOWNLOAD

Featuring Top 25/25 of Jurnal Ilmu Komunikasi

Subscribe

Read more

Jurnal Ilmu Komunikasi, d.a. Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta, Jl. Babarsari No. 6 Yogyakarta 55281,
Telp. (0274) 487711 ext 4130,
Fax. (0274) 487748,
Homepage: