The term glocalisation combines the words ‘globalisation’ and ‘localisation’ to emphasise the idea that a global product or service is more likely to succeed if it is adapted to the specific requirements of local practices and cultural expectations. The term started to appear in academic circles in the late 1980s, when Japanese economists used it in articles published by the Harvard Business Review (OpenUniversity, 2015).
This phenomenon is a result of globalisation wave in Asia and other third world countries. In Yogyakarta, there are some interesting glocalisation phenomena, which receive global acknowledgement. Participants will attend a lecture on glocalisation in Yogyakarta, from the point of view of local communities, who use glocal perspective with cultural and sociological approach, for example Jogja HipHop Foundation, Ria Papermoon, etc.
As a city that located amidst ocean and active volcano, Yogyakarta is indeed very beautiful yet vulnerable to natural disasters. Volcano eruption, earthquake and cold lava flood are some of the disasters that frequently occurred in Yogyakarta. However, these vulnerabilities make people in Yogyakarta aware of disaster management and disaster risk reduction.
In order to obtain more information on this, participants will attend a lecture on disaster management and disaster risk reduction. The lecture emphasizes impacts of disaster to locals and its correlation with the characteristic of Yogyakarta’s people who tend to have strong faith, both in terms of religion and local wisdom. However, this lecture is not only giving additional knowledge to participants but more as sharing experience of the lesson learnt by Yogyakarta’s society whom their motto is: “Disaster: Don’t be scared, be prepared!”
Participants will visit and get to know Yogyakarta’s oldest media, “Kedaulatan Rakyat”. It is founded by H. Samawi and H. Soemadi Martono Wonohito. Kedaulatan Rakyat or loosely called as KR, first published on 27 September 1945. The distribution area of KR is mainly Yogyakarta, and also nine other cities including Jakarta and cities in Central Java. Participants are expected to use this opportunity to gain information and knowledge on how local media works in Yogyakarta. This visitation is part of Media Watch program gives the students insight on the media involvement in government policies and media role in strengthening, disseminating and reinforcing the issues on multiculturalism
Yogyakarta is located in the heart of Java Island and is believed as the origin of Javanese. This city is famous for its cultural history and its role as a city of education and city of tourism. Yogyakarta is also well known for its multicultural communities and its openness to diversity. Divided into five regions: City of Yogyakarta, Sleman, Bantul, Gunungkidul, and Kulonprogo, the implication of multiculturalism and diversity in Yogyakarta in terms of gender, media, and social policies is unquestionable. This leads to certain perspective, which highlights the locality of Yogyakarta’s media.
To get better understanding of Yogyakarta’s media and locality, we need to explore the characteristic of local media in terms of media production, media distribution and media consumption. Media in Yogyakarta range from printed and conventional media to interactive and social media. As a culturally rich city, Yogyakarta has some media, which concern on Javanese culture. Even some of them are written or broadcasted in Javanese, such as Djaka Lodang, Jogja TV and JIZ FM.
In terms of new media, Facebook remains as the most popular social media in Indonesia with 70 million active users (Meryana, 2014), which “put it a close third behind India and the U.S” (Abud, 2012). There are two provinces in Indonesia that “stand-out” in terms of social media users’ number. Jakarta, the capital city of Indonesia is the highest one with 42,8% and Yogyakarta special province placed second with 41,5% (Penetrasi internet, 21 August 2014). Famous social media accounts in Yogyakarta include @infojogja @JogjaUpdate @Jogja24jam and https://www.facebook.com/jogya.
This program gives real experience for students to develop initiative program in a community based on their interaction and their knowledge of community needs and preferences. This year, the participants had chance to live in Kebon Agung Village.
Kebon Agung is one of the tourist village in Imogiri, Bantul, and famous for its’ Agricultural and cultural village. It provides great lodging houses to facilitate tourist in enjoying the splendid experience of traditional Javanese life. The Kebon Agung village also allow tourists to enjoy agricultural activities such as plowing, planting, breed, and others. In addition to that, Kebon Agung provides canoeing in Tegal Weir with traditional boat, namely the Dragon Boat.
The participants of Impression Short Course Program UAJY learnt batik, gamelan music, and traditional food cooking and watching many performances such as a jathilan or gejog Kebon Agung lesung and also the traditional culinary delights such as Tumpeng, Cemplon, Wedang Uwuh, Pecel and many more.
NGO Day introduces the work of non government organizations especially the ones that focus on multicultural and public policy areas. This activity combines course (lecture) and workshop with the NGO’s (NGO Visit) and covers various topics such as LGBTQ, Gender, Children and Information (Media). The course emphasizes the social and cultural implication of these topicstolocals.Thisisparticularlyinterestingas Asianis likely to have strong faith, both in terms of religion and local wisdom.
This year, in the NGO day program, the participants visited COMBINE (Community Based Information Network) Resource Institution, one of the notable NGOs in Yogyakarta. COMBINE is a resource institution that focuses on the strategy of strengthening marginal community through information network (Combine, 2015). Since 2001, COMBINE supports the development of community media and the use of Information and Communication Technology (ICT) as part of the information and communication network system in community (Combine, 2015). Jalin Merapi is one of the community media that has been facilitated by COMBINE Resource Institution. This is a community media for the people who live nearby Mt Merapi and it plays significant roles in helping the community to get information regarding Merapi recent situation and also in strengthening their capacity in decision-making regarding public policy.
Universitas Atma Jaya Yogyakarta (UAJY) proudly presents:
Impression: Implication of Multiculturalism in the Region.
The first Impression will be held in October 2015 under the theme:
Intimate Escape: Engaging with Yogyakarta’s Media and Community
Come and join us!